
Hi, this is Meenal!
I’m a Senior Art Director based in Chicago.
For the last 5 years, I’ve been working in branding—building identities across industries, working directly with founders, teams, and stakeholders to translate strategy into clear, scalable visual systems.
I'm driven by stories. I like hearing them and I like telling them. Whether it’s a bizarre fun-fact, new internet lore, or your friendly neighborhood gossip, I’m all ears.
That’s usually where a good brief begins for me, with a core idea, a motivation, a point of view, and a real place for the brand and it's story to live.
That’s what makes branding feel human to me.
Weaving it together, the story, strategy, system, and design—that’s the part I enjoy most. That’s where I thrive, and that’s what I’m here to do.
Currently @ Hawke Media
Previous
SimplyBe. Agency
Art Director
Open Fortune
Jr. Art Director
Leo Burnett
Jr. Art Director
Always up for a good brief.





